Persuading Aristotle

The art of persuasion was refined 2000 years ago in the Lyceum of Athens where Aristotle, the master of rhetoric, taught the timeless secrets of ethos, logos and pathos.

A modern master of communication, Peter Thompson rediscovers these secrets and presents them to you in Persuading Aristotle.  Peter shows you how to draw upon the logic of your argument, your empathy with your audience, your imagination and your credibility and how to best persuade different types of listeners. Thompson's practical insights will change the way you think about getting your message across - in presentations, negotiation and the media.

“When Peter Thompson, master of the broadcasting art, turns his attention to the nuts and bolts of persuasion, the result is precisely what you’d expect: lucid comprehensive and intensely practical.”  Hugh Mackay – Author of The Good Listener.  

Contact the Centre for Leadership for copies of this book.  www.jane@centreforleadership.com

Price: $32.95 + Postage  

ISBN 1-86448-739-9

Publisher:  Allen & Unwin