Your success depends not on what you know, but how you say it.  You are probably an expert in your field, but your ability to condense and express your knowledge n a persuasive manner will benefit from objective advice.  Developing the art of persuasion and influence has exercised the greatest minds in history.  Furthering your persuasive skills will pay off in both your professional and personal life.  This seminar has been run for leading public and private sector organisations.

We show you each of Aristotle's key techniques of persuasion:

• Learn about audience analysis in a way which will put you into their shoes.  As Aristotle said, "A fool tells me his reasons.  The wise man persuades me with my own."
• Find out how to use Jung's personality analysis to make your arguments appealing to everyone.
• Find out how to use Aristotle's logical frameworks.  These models are used today by the world's leading managment consultants.
• Explore how to create metaphors to help your audience remember your key messages.  As Aristotle said, "The most important thing by far is to have a command of metaphor".
• Benefit from personal coaching on body language, voice, dress and handling nerves.
• Discover the appropriate use of visual supports like PowerPoint.

Working in small groups or individually, you can use the seminar time to build and rehearse your next real life presentation.  Each idea is demonstrated and builds on previous steps.  We nuture you through the day with patient and supportive feedback.  You take home a DVD of your own performances.  Group size depends on client needs.

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